Fee-based (all about the Scope)
- Planning $500+
- Conversion $1,000+
- Content $1,000+
- SEO $1,000+
- Design $2,500+
- Website Build $2,500+
- Email Template $500
- Completion $500+
- Training $500+
}
$10k
Planning ($500+)
- Project setup (< 1 hour)
- Timeline & milestones (< 1 hour)
- Surveys (1 hour+)
- Business
- Design
- Sitemap (1 hour+)
- Content inventory (1 hour+)
Conversion Strategy ($1,000+)
- Customer profile brief (1 hours+)
- Visitor workflow (1 hours+)
- Sales letter exercise (2 hours+)
- Opt-in page sales copy (5 hours+)
- Autoresponder series (5 hours+)
(Scope per Target Customer Segment)
Content ($1,000+)
- Page copy
- Write 350 words ($200+/page)
- Edit
- Product copy
- Write 100 words ($50+/product)
- Edit
- Photos
- Stock (pass-through + 20%
- Custom (50-100% markup)
- Video
- Stock (pass-through + 20%
- Custom (50-100% markup)
SEO ($1,000+)
- On-site keyword optimization ($100/term)
- Local page claim ($100/property)
- Google local
- Bing local
- Local directory claim ($100/property)
- Yelp
- Citysearch
- Industry specific directories
Design ($2,500+)
- Moodboards (3 hours per board)
- Design
- Template (select from theme site, 2 hours+)
- Customization (5 hours+)
- Custom design (20 hours+ per concept)
- Template (select from theme site, 2 hours+)
- Mobile/responsive (10 hours+)
Website Build ($2,500+)
- Base template setup (10 hours+)
- Pages ($100/page)
- Custom Modules
- Priced per module based on estimate
- Setup tools
- Google Analytics (1 hour+)
- Webmaster Tools (1 hour+)
- Browser test (3 hours+)
Email Marketing Template ($500+)
- Custom design based on site design (3 hours+)
- Email and browser test (2 hours+)
Completion ($500+)
- Go-live/launch
- Final Q/A (5 hours+)
- DNS switch (1 hour+)
- Email routing/setup (1 hour+)
- Warranty
- 30 day post-launch (10 hours+)
- Items within scope, no questions asked
Training ($500+)
- 3 x 1 hour sessions (structured as credits)
- Basic CMS training
- Custom module training
- Email marketing & blogging