Fee-based (all about the Scope)

Planning ($500+)

• Project setup (< 1 hour)
• Timeline & milestones (< 1 hour)
• Surveys (1 hour+)
• Business
• Design
• Sitemap (1 hour+)
• Content inventory (1 hour+)

Conversion Strategy ($1,000+)

• Customer profile brief (1 hours+)
• Visitor workflow (1 hours+)
• Sales letter exercise (2 hours+)
• Opt-in page sales copy (5 hours+)
• Autoresponder series (5 hours+)

(Scope per Target Customer Segment)

Content ($1,000+)

• Page copy
  • Write 350 words ($200+/page)
  • Edit
• Product copy
  • Write 100 words ($50+/product)
  • Edit
• Photos
  • Stock (pass-through + 20%
  • Custom (50-100% markup)
• Video
  • Stock (pass-through + 20%
  • Custom (50-100% markup)

SEO ($1,000+)

• On-site keyword optimization ($100/term)
• Local page claim ($100/property)
  • Google local
  • Bing local
• Local directory claim ($100/property)
  • Yelp
  • Citysearch
  • Industry specific directories

Design ($2,500+)

• Moodboards (3 hours per board)
• Design
  • Template (select from theme site, 2 hours+)
    • Customization (5 hours+)
  • Custom design (20 hours+ per concept)
• Mobile/responsive (10 hours+)

Website Build ($2,500+)

• Base template setup (10 hours+)
• Pages ($100/page)
• Custom Modules
  • Priced per module based on estimate
• Setup tools
  • Google Analytics (1 hour+)
  • Webmaster Tools (1 hour+)
• Browser test (3 hours+)

Email Marketing Template ($500+)

• Custom design based on site design (3 hours+)
• Email and browser test (2 hours+)

Completion ($500+)

• Go-live/launch
• Final Q/A (5 hours+)
• DNS switch (1 hour+)
• Email routing/setup (1 hour+)
• Warranty
• 30 day post-launch (10 hours+)
• Items within scope, no questions asked

Training ($500+)

• 3 x 1 hour sessions (structured as credits)
• Basic CMS training
• Custom module training
• Email marketing & blogging